Club Support Program: About

At Skiwax.ca, we believe sport is for everyone. Our mission is to promote outdoor sport and build healthy, connected communities. We do this by partnering with clubs, teams, and community groups to grow participation in winter sports across all ages, abilities, and backgrounds.

We envision active, vibrant, and inclusive sports communities where people have the resources and opportunities to stay physically active year-round, for life. Our values—Engagement, Belonging, Diversity, Increased Health-Span, and Joy—guide every decision we make.

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Why We Partner With Clubs

“Clubs Create opportunities to play, belong, and stay active—for life.”

Whether you are a recreational or competitive skier/rider/biathlete, the ski community offers an exceptional space to be active, connected, and involved in a community that fosters joy, resilience, and better health at every stage of life.

Our Support Programs exist to help all participants—from enthusiastic beginners to experienced racers—stay involved in the sport they love. Whether working toward a personal best, learning new skills, racing in a Loppet, qualifying for a varsity or provincial team, or enjoying the camaraderie of local club events, we aim to make participation more affordable and accessible.

We believe every skier strengthens the ski community. By supporting athletes who train, compete, volunteer, mentor, and inspire others, we help create a culture where people of all abilities can thrive.

Who is it For

We invite ski clubs, varsity and high school teams, community organizations and ski associations to enrol in our support program.

How We Help

Discounts on Equipment and Products

Significant discounts on wax, tools, and ski equipment from brands we import and other leading wax brands.
Access to quality gear for all athletes, from community racers to high-performance competitors.
Discount codes and Club Bulk Order deals.

Coach Education and Training

Coach/Leadership development & Community Involvement:

“Building vibrant, inclusive communities through the joy of winter sport.”

Kevin Shields Coach Facilitator/ Mentor

Kevin has 30 years of coaching experience and has been a competitive runner for 45 years. He has a degrees in Kinesiology, Education and a Masters in Coaching.

He may assist with:

Coach mentoring or individual sessions
Program review and design
Presentations (e.g., Keeping the Joy in Competitive Sport Training Sessions)
Group coach education sessions.

Additionally:

Ask about our Program Development Workshop grants for ski clubs for.
Interested in join a coach discussion group? (This is a free monthly meetings by video call.)

Contact:

📧 kevin@canadianwintersports.com

Coaching Blog:

👉 The First Lap Coaching Blog

Resources

👉 Skiwax.ca pages

Blogs

👉 The First Lap Coaching Blog

👉 Skiwax.ca News/Blog

How Support Comes Back Around

Andy Shields, owner and operator of Skiwax.ca, understands the power of support. Growing up in Waterloo, Ontario, he was a young skier when a partnership between Canadian Wintersports Inc. and his ski club provided essential equipment and wax products. The support from Canadian Winter Sports helped the club create a valuable seasonal equipment rental program and supply the race team with essential wax tools and products giving Andy and his teammates opportunities to race across Canada.

At age 28, Andy purchased Canadian Wintersports. Today, he continues and expands that legacy—supporting clubs and individual athletes through the Athlete Support Program and Club Support Program. His journey shows how investing in athletes doesn’t just help them succeed in the moment—it creates a ripple effect of inspiration and opportunity that lasts for years.