Skiwax.ca Coach and Leader Support Program
Coach and Leader Support Program: About
At Skiwax.ca, we’re passionate about helping you thrive in your athletic pursuits. We support coaches and community leaders by providing access to quality gear and waxing supplies necessary for their skiing pursuits, helping to sustain long-term participation in winter sports.
Why We Support Coaches
Athletic development is a lifelong journey. In endurance sports like cross-country skiing and biathlon, and technical sports like downhill and freestyle skiing and snowboarding, people often reach their peak performance after years of consistent training. Through our support of coaches and program leaders, we want to help athletes stay active, connected, and involved in their sports community.
Purpose
The Skiwax.ca Coach/Leader Support Program exists to support community leaders—club/team leaders and coaches— who design and lead engaging snowsports programs which promote healthy participation in sport, physical activity, and recreation. We want to support outstanding community leaders who create vital opportunities for individual and community growth.
Who This Is For
We welcome committed coaches and club/team leaders who are contributing to their ski community. We have collaborated with a handfull of community leaders over the last several years. We are now ready to formalize a program for leaders in cross-country skiing, biathlon, Alpine skiing, and snowboarding, at levels from club, school and Varsity programs, through Provincial and National teams. If you're dedicated to winter sports as a coach or leader, you belong here.
We believe every skier strengthens the ski community. By supporting athletes who train, compete, volunteer, mentor, and inspire others, we help create a culture where people of all abilities can thrive.
How We Help:
Discounts on Equipment and Products
- Significant discounts on wax, tools, and ski equipment
- Priority custom selection of ski equipment
- Demo gear
Leadership & Community Involvement
- Encouraging athletes to mentor younger skiers, volunteer at events, and lead club activities.
- Strengthening their ski community and inspiring others through their participation and leadership.
- Various honorariums available for community-building projects
What We Ask of You
Our program is a partnership. In return for special pricing and support, we ask athletes to help grow the ski community and spread the word:
- Share your discount code. Coaches receive a 15%-off code to share with family, friends, and fans — helping make quality gear more accessible to those around you.
- Post on social media. A few posts per season featuring Skiwax.ca products, tagging @Skiwax.ca to help others discover the gear that supports your training.
- Distribute promo materials. Share stickers, flyers, or samples at events, races, and club gatherings.
- Write a guest blog or product review. Contribute an article to the Skiwax.ca blog, or provide honest product reviews — your experience helps other skiers make informed choices.
- Earn gear credit. For every order placed using your discount code, 10% of the value is credited to you for gear on Skiwax.ca — a reward for the community you build.
What We Expect (Your Contribution)
Participation in the CLSP is a partnership. In exchange for your discount and support, we ask you to:
- Share your journey — post about training, racing, and the gear that gets you there
- Create content — race reports, product reviews, training tips that help others get started
- Represent — be an ambassador for Skiwax.ca and the CLSP in your sport and community
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Further Program Opportunities
Beyond equipment discounts, the CLSP offers the following limited opportunities:
- Awards/Bursaries — to offset expenses for coach development opportunities or event participation
- Honorariums — paid opportunities for content creation, event appearances, and formal contributions
- Equipment Demos — priority access to test gear for review and feedback
- Content Creator Pathway — be invited to apply for paid posts, submit for a requested brief, or be selected based on the quality of content you already produce
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If you have questions or requests, include them at the end of this form, or email me at kevin@canadianwintersports.com.
Why a Coach/Leader Support Program
Andy Shields, the owner/operator of Skiwax.ca, understands the need to support athletes. He started skiing in "Bunny Rabbits" with the Waterloo Region Nordic Sports Club in southern Ontario. His first pair of skis were Peltonen waxless touring skis with 3-pin bindings. That was at four years old. Fourteen years later, Andy was representing Canada at the World Junior Championships in Hinterzarten, Germany! Andy's story is of community support and access to sport thanks to the forward thinking at his ski club and active outdoor sports community.
When Andy started skiing in Kitchener-Waterloo, the club had a small program with fewer than 30 Jackrabbits. Many of the skiers had waxless, 3-pin touring skis. When we saw these young skiers trying to skate ski on waxless skis, it was clear participants needed access better equipment. With a grant from the City of Kitchener, a small rental fleet was formed. Canadian Wintersports became the club's equipment supplier, and twenty years later, Andy purchased that very same company, continuing the tradition of support for ski clubs.
Skiwax.ca was Andy's first equipment sponsor in 2009, one year before making his first National team. Nine years later, Andy bought the company to support his racing career and expand its mission. Today, through club support programs and partnerships, Skiwax.ca and Canadian Wintersports continue to invest in the next generation of skiers—just like Andy.
Apply to Join the Program
We welcome applications from athletes, coaches, club or community leaders who are contributing to your ski community and would benefit from participating in our program.
Apply Now
Coach and Leaders Support Program 👉 Join https://forms.gle/NbS3ANarq6ZEKvQ98
Information & questions: 📧 kevin@canadianwintersports.com
Interested in Supporting our work?
We would love to hear from interested sponsors donors or other social enterprises.